As you’ll be aware, James Cracknell sustained a brain injury last year when he was hit by a passing lorry while cycling across the USA. His helmet saved his life.

Wednesday 20 July is the first anniversary of the accident that changed his life. To mark this milestone, James has created a film appeal to encourage cyclists to wear helmets.

The powerful short film will hopefully convince many cyclists to protect themselves. The film is being promoted as a viral campaign, meaning it is being shared and communicated via online channels such as Facebook, YouTube and Twitter. The idea is that people view it and then share it with everyone in their email or social networking address books.

You can view via any of these links by copying the link and adding it to your browser:

· www.youtube.com/watch?v=nu4QzAIayTU

· www.headway.org.uk/news/james-cracknell-appeals-to-cyclists-to-wear-helmets.aspx

· www.youtube.com/user/headwayuk

· www.facebook.com/?sk=lf#!/pages/Headway-the-brain-injury-association/45053504162

Please could I encourage you to then share it with your own contacts to ensure that as many people as possible receive this important message.